78% of consumers had abandoned their cart at least once. Regardless of offline or online shopping, price is the leading factor for shopping and purchase. It’s one of the e-commerce trends and the future for retail shopping. BY MICHAEL BIRDMike is CEO and Co-Founder of digital marketing agency Social Garden. We asked a series of consumer behavior survey questions to find out the current consumers’ shopping and spending behavior on both online and retail shopping. Only 27% of consumers said they will try to access a website again after they had trouble accessing it, while 73% of consumers said they will visit another website. According to research by HubSpot, younger generations still use social media for brand discovery. While COVID-19 is hurting in-store traffic for some retailers, others have seen surges in online shopping, as anxiety over the virus increases. The figure is expected to increase further with the enhancing of mobile shopping apps. : Amazon was used heavily in certain countries like US and UK, while not much on some region such as Eastern Asia and Southeast Asia. With that being said, retailers shall pay attention to social media as part of their marketing efforts in order to catch up the shopping trends. Consumers in 2020 are wiser, but they’re also less patient. Most consumers gain initial product awareness through retail websites, which is more than advertisements and social media. But for low-value products, a minority of them said they can consider trying them out. For activities involving money and personal data like online purchases, trust and security are highly important for consumers. 19. 35. For some consumers that experienced the convenience of online groceries shopping during the virus pandemic and restriction, they are likely to continue to purchase groceries online after the restriction is lifted or pandemic is over. 1. For myself, I only shop occasionally for fresh groceries at supermarkets, and I purchased 90% of goods via mobile shopping apps. You might switch to recycled and fair-trade materials, or devote a section of your site to your company values. Mobile phone is the top platform used for online shopping at 49%, followed by pc at 43%, and tablet at 8%. Filipinos are generally cautious on online shopping because of security (89 percent), speed of transaction (88.5 percent), convenience of payment methods (88.5 percent), 80 percent price/values, return or exchange policy, website reputation, online review, customer service, low delivery charges, and use of various payment methods. With the growing e-commerce trends, we are curious about the current state of the retail world and how they affect the consumers online shopping behavior and spending behaviors. 8. mCommerce is becoming an unstoppable trend, How to use organic link building to maximize your conversions, Things to consider before marketing your business in a post-coronavirus world, 4 Powerful Strategies to Improve Your eCommerce Site, How to deliver a great website experience and improve customer retention rate, eCommerce Customer Retention Apps: Reveal vs Metrilo, The Ultimate CVO Guide – RFM model: Potential Lovers. Delivery speed playing a key role in pushing the e-commerce trends through improving consumers instant gratification shopping experience – whenever they want something, they can order it, and receive their items in 1-3 business days, rather than wait for their next shopping trip. But here are two things to keep in mind in filtering the reviews intelligently. For online retailers, understand the consumers shopping behaviors and approach them strategically is the way to stand out from the crowd, especially in this competitive online retail world. The mobile phones are the top platform used for online shopping at 49%, followed by PCs at 43%, and tablets at 8%. While social media is not necessarily the best tool for making direct sales, it’s the holy grail for brand awareness. Well Written and Explained Article. 37% of consumers said they are willing to pay extra for same-day delivery. Keep the good work on. My advice: Spend some time going through the reviews and do some research outside of the platform (eg: blog, forum, Quora, etc.) 38% of consumers read product reviews on Amazon. The online shopping landscape is gradually changing in terms of the types of products that are being bought online. From our understanding, consumers are shifting their views about in-store shopping from necessary to something sensory like social experience and lifestyle. Even though most of the websites are mobile responsive, however, the usability and experience are still far behind users’ expectations. 12. 12. Required fields are marked *. 15. Besides, smartphones are more easily accessible compared to pc/laptop, which makes it a more frequently used device for online shopping. 42. Admiring the time and energy you put into your site and the in-depth information you provide. But in the future, technology devices may get universal acceptance and play a part in delivery. Based on the consumer survey results, online shopping is not perfect. Research Methodology The relationship of subjective norm, perceived usefulness and online shopping behavior while mediated by online shopping intention was investigated. The latest consumer buying trends show that shoppers expect more from brands than ever before. 49. The price is not the most important factor in driving customer loyalties. The main disadvantages of e-commerce and online shopping are not able to touch, feel, and try a product and lack of physical shopping experience. Insights:The use of smartphones for routine shopping has risen gradually over the past few years and overtake pers… Admiring the time and energy you put into your site and in depth information you provide. Compared to the past, more consumers are willing to spend more on valuable experiences that can be shared on their social networks and memories for the future. Same day delivery is also the top extra benefit sought by consumers. 20. 21. Thanks a million and please keep up the rewarding work. So, make use of the e-commerce statistics data to increase your competitive advantage on the online purchase trends. 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. Today’s eCommerce market is oversaturated with goods and services, so the only way to stand out is by delivering value. In the past decade, most products on e-commerce and large online retailers platforms are only texts and images. 16. On the other side, 46% of users go straight to a website to make the purchase, it could be an individual web-store or large online retailers like Amazon. Brand loyalties are still one of the most important elements to increase sales and sustain business revenue. Also read: Online Shopping Behavior. The most common factor to shop at a particular physical shop is the price (89%), followed by location (51%), stock availability (41%), brand (40%), good warranty & return policy (28%), good loyalty program (21%), parking availability (18%), and shop environment (12%). Other findings about online shopping behavior: (Source: Experian Information Solution, Inc,2012) Website design is as important to online stores as interior design to physical stores. 41. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. The functional motives relate to consumer needs and could include things like time, convenience of shopping online, price, the environment of shopping place (i.e. Interestingly, 9% of consumers said that Amazon is all they need when it comes to online shopping, which further establishes their dominant state in the US and UK online market. The use of smartphones for routine shopping has risen gradually over the past few years and overtake personal computers as the top platform choice for online shopping. Meanwhile, social media and Facebook digital marketing are still important parts of the customer journey, as are recommendations from friends, family, and acquaintances. The clearness in your post is simply great. 92% of consumers said they shop online at least once a year, 67% of consumers shop online at least once every month, 25% of consumers said they shop online at least once a week, and 4% of them said they shop online daily. Here, “younger generations” include Gen Z, Millennials, and Gen Xs. 62% of consumers said they shopped regularly at Amazon. Tiktok is a great opportunity for marketers targeting teens and young adults. 43. A great way to exploit word of mouth advertising is to be an influencer on your side. 9. 52% of consumers willing to share data in exchange for benefits such as reward, quicker service, and personalized offer. IPrice compared the shopping behavior of Southeast Asians during the first half of 2020 and the first half of 2019 and found that the typical basket size (or amount added to an online cart) of consumers across all SEA countries “immensely” surged. 26. From small electronic gadgets to big home appliances and furniture, I bought online. The online purchase penetration rate is high at 87%. Another way to get online consumer buying trust on your side is through transparency. Some of them still have no or limited access to internet. While the shipping & return policy is meant to read by all buyers, however, 38% of them do not read it. 32. We wanted to know more about the effects of the online shopping trend, Not only us, we believed many of the online retailers, owners of. Shopping online with credit does help to save time and the stress of going to the shop. 50,000 crore, witnessing a rapid growth rate and The non-functional motives relate more to the culture or social values like the brand of the store or product for instance. Compared to the past where most people are spending money on products, now consumers are spending a large portion of their money on valuable experiences, as people nowadays are looking for a better lifestyle other than basic needs. 8. Filtering Elements Simply want to say your article is as astonishing. 92% of consumers said they shop online at least once a year, 67% of consumers shop online at least once every month, 25% of consumers said they shop online at least once a week, and 4% of them said they shop online daily. As delivery is part of the online purchase process, it’s not surprising that consumers who are willing to sign up for paid membership are expecting unlimited free delivery as one of the main benefits. 55% of female consumers said that they enjoy online shopping compared to 35% of male consumers. Whether you have a real person manning your messenger, or use a chatbot after hours, users can quickly type their queries and get instant answers. Mounting concern over the COVID-19 outbreak in the United States is having an impact on online shopping behavior, according to data from Adobe Analytics, which monitors the eCommerce transactions of 80 of the top 100 U.S. retailers.. These statistics on online shopping behavior vs in-store shopping behavior show us if users aren’t buying online, they’re going online before buying in store! For the extra delivery benefits (offered at no additional cost), 67% of consumers preferred same-day delivery, followed by free return shipping at 65%, parcel tracking at 59%, delivery at specific time slot at 57%, shipments insurance at 43%, and pick-up at nearby partner stores at 9%. 4. Reviews are something most consumers always see to decide whether a product or service is good or bad. : While price is the top factor for consumers to choose which website to buy from, however, the top factor that drives customer loyalty is customer experience. 94% of consumers will not buy from an online store with the majority of bad reviews, 27% of consumers said they will be affected by a minority of bad reviews, and 35% of consumers will not buy from an online store with no reviews at all. We wanted to know more about the effects of the online shopping trend, internet, online purchase trends, and technologies towards the retail world, such as consumers preferences on retail shopping, what are their opinions on the shopping experience, and the future trends in consumers spending. Over half of the consumers said the biggest drawback of online shopping is not able to touch, feel, and try a product (51%), followed by lack of physical shopping experience (24%), the possibility of damage for a fragile item (11%), lack of interactivity (5%), scam & fraud issue (5%), and delay in delivery (4%). While 37% of the users prefer to shop using mobile apps due to advantages like accessibility and faster speed. But let’s face it, they don’t always get what they want. 33. Online shopping habits in 2020 show that consumers also prefer genuine and authentic brands. That’s one of the reasons why shopping malls are still crowded during weekends and public holidays, and many physical stores still have their desired weekly visits. For instance, Cyber Monday and Black Friday sales in the United States and Singles Day (11.11) from China are some of the biggest sales events that break e-commerce spending records year after year. However, that is not an easy task at all – there are a lot of factors standing behind customer behavior and a lot of them aren’t so easy to figure out. Most persons love shopping online but couldn’t do that because they don’t have a credit card. Simply want to say your article is fantastic and informative. This a consumer psychology strategy, when there are no benefits, people are unlikely to share out their data, but it’s a different case in front of lucrative offers and rewards. The reason is the majority of people are from low to medium income groups, so the financial capabilities make price the most important factor when coming to spend. 2012). 51% of female consumers said that they will search for discount coupon codes for online purchases compared to 27% of male consumers. 41% of consumers said they check and compare the price on Amazon. I believe many consumers feel the same way as me, and the consumers’ shopping survey proved my point. Online shopping … 34% of consumers said that buggy and complicated websites are the most frustrating aspect when it comes to shopping online, followed by too many ads & pop-ups at 29%, slow website at 28%, and lack of product information at 9%. © 2020 Omniconvert - eCommerce Growth Blog. Across the globe, people of all walks of life face economic downturns, housing market crashes, food recalls and environmental disasters. For online shopping, it’s easier for shoppers to compare the price among various platforms, and most of them will buy from the platform that has the cheapest offer. 20. 11. 10. 36. When using Facebook marketing get better bang for your buck by moving from paid advertising to user-generated strategies. Some of them still used to read physical news paper even though they know the news can be read online, it’s about preference and habit. (FREE on Shopify). As per the shopping survey result, retail websites are one of the main contributors to product awareness in the consumer market. Nice topic and worth reading Thank you for your effort! Examples include: store layout, product placement, promotions, background music, length of the checkout lines, and availability (and helpfulness) of store assistants. Why people still make use of to read news papers when in this technological globe everything is accessible on web? 40. I’d want to find out some additional information. Only 22% of consumers are likely to share a product or service on their social networks after purchase. While the price is still an important factor, consumers nowadays value customer experience over price. The clearness in your post is simply great. In other words, large online retailers tend to gain more trust from consumers due to their brands and popularities. By doing a quick search on some of the popular e-commerce platforms, I found out that a portion of bad reviews (1-2 stars) are due to slow delivery, which is in line with e-commerce shopping survey results. 63% of online consumers said they prefer to shop online using PCs (39% due to larger screen size and 24% due to functional limitations using mobile browser/shopping apps), while 37% of consumers prefer using mobile phones (28% due to accessibility and 9% due to loading speed). 9% of consumers said they only shop on Amazon. In this digital era, online shopping is the trend, with 57% of consumers prefer to shop online, and this figure of online purchase trends is expected to increase over 60% in the next few years after the younger generation grows up. It seems like consumers are seeking something else from physical shopping. The research also reveals that 90% of shoppers who visited an online store, used online search prior to their visit. Price is still the main deciding factor for consumers’ purchase. Constantly monitoring a website’s health and status is what online retailers need to pay attention to, as only a minority of users will try to access the website again (after they had trouble accessing it) and a majority of them will visit competitor websites instead. From what consumers expect of brands, to what a customer journey looks like. Both online and offline channels particular online shop if they received bad customer experience, personalized! 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