Voyons pourquoi la promotion organique est un challenge, et les 5 étapes pour le dépasser. We offer your content to our proprietary database and … Pay-Per-Click (PPC) Ads. La promotion organique est lente . Skip to content. Fortunately, paid promotion has a positive impact on organic promotion. Paid content distribution is becoming increasingly important to marketers looking to scale results from content. As our society becomes more and more technology-dependent, consumers are spending less and less time going out of our way to find things online. Paid Search Paid distribution occurs when you distribute your content on a paid advertising channel. The growing social audience and Google’s new carrot-and-stick approach to rewarding good contentand punishing bad practice has made investment in it an absolute necessity. Paid content distribution platforms enable content owners to overcome this hurdle as they guarantee that content will get to the right audience, attract high traffic, result in quality leads and conversions, and increase subscriber base. Distribuer vos meilleurs articles vous aidera à atteindre une audience qui vous aidera à transmettre votre message à vos lecteurs, abonnés et acheteurs éventuels. It can also revitalize old content, and give further reach to what your audience has already proven they like. This is the main justification for paying for content distribution. paid content distribution dubai In today’s content-driven online landscape, cutting through the noise and reaching the target audience isn’t easy. … And as with lighter fluid, you have to use it carefully. Increases organic search engine rankings: Paid content distribution should be done in conjunction with your organic marketing efforts. A few examples of free content distribution would be an email newsletter, or an organic Facebook page. Content marketing won’t work unless your audience can trust you. We’re diving into the three most-used channels for paid promotion—Facebook, LinkedIn and Twitter. Schedule a Demo. Familiarisez-vous avec toutes les fonctionnalités de ciblage sur la plate-forme, telles que l’intérêt, le comportement et le ciblage par mots clés. Configurez et installez Google Tag Manager pour suivre chaque lien et le comportement ultérieur en fonction de la campagne, du canal et du contenu. I must say, money still talks! Paid branded content distribution has more than doubled year over year. Your email address will not be published. Publié par Rachel Saada. Facebook offers two kinds of promotion—sponsored updates, and traditional ads. Ce sont un bon point de départ, mais il est beaucoup plus utile de décrire : Si ces détails ne sont pas immédiatement évidents, prévoyez du temps avec vos équipes commerciales et support client pour leur poser des questions sur les conversations habituelles. 7 September 2017. Sponsored content is LinkedIn’s version of the promoted post. 1. Consumer behavior plays a major role in the need for paid content distribution. Vous vous demandez peut-être : que se passe-t-il avec tous les autres contenus ? : Reach projection is important if you have conversion rates to reference. Create several tweets to boost your chances of campaign success. Most likely, when you think of advertising options to promote your content, you think of PPC. This optimizes your paid clicks—you’ll also pay for clicks on photos, and for the expansion of twitter cards. A colleague recently talked about how Twitter is not Facebook (and vice versa) and gave some really good examples and tips on how to tailor your social strategy to the characteristics and requirements of each platform and its audience. Content sequencing in combination with paid distribution is a powerful strategy for publishers looking to achieve a variety of business results, especially to drive paid subscription sign-ups. You’ve shared these pieces of content on your organic channels of choice—social media, popular forums like Reddit and Digg, blasted your email list and sent it off to a few influencers. When you’re starting out with Twitter promotion, pay special attention to the following: For B2B marketers, or B2C companies selling business-related products, LinkedIn is your best social platform—they know your target audience by their exact title and industry. Banner ads are often placed at the top of a web page just below the nav, or in the left or right rail of the web page. Vous voudrez peut-être utiliser la même stratégie de distribution payante pour chaque contenu que vous avez créé, surtout si vous voyez qu’elle fonctionne sur vos meilleurs morceaux. Paid Distribution: When Did It begin? Fortunately, paid promotion has a positive impact on organic promotion. : Analysez vos visiteurs, vos mises à jour et vos abonnés via l’onglet « Analytics ». The reasons for creating a content distribution strategy are plenty. Se focaliser sur les résultats de recherches organiques fait sens : du contenu hautement stratégique pour des mots-clés de recherche orientés intention ne fait aucun doute : cela sera payant. Increases organic search engine rankings: Paid content distribution should be done in conjunction with your organic marketing efforts. L’avantage unique de la promotion payante réside dans sa distribution stratégique et hyper concentrée du contenu. But what about paid content distribution? Étape 2: Déterminez ce qu’il y a pour vous sur chaque plate-forme. : it’s better to have several tweet creatives in a campaign than just one. Paid Content Distribution. Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content. For example, if you pay to promote a post on Facebook or Instagram, that counts as paid content distribution. You no longer need to fear you’ve wasted time creating a piece of content. Paid content distribution is a good choice for businesses that already have great content that people would be interested in reading. Paid distribution involves hiring platforms to promote your content across a variety of well-known websites. Other types of native ads on the web often spring from direct relationships with publishers. Paid content options are always changing and increasing. . Le contenu que consomment vos cibles : sujets et formats. Paid media labelled so because brands have to pay to access and use it to get wider reach for their content. While banner ads and in-line advertisements are becoming a bit outdated, they’re worth mentioning. If organic distribution is the match that gets your content marketing fire going, paid distribution is the lighter fluid. For example, a brand with a commercial in a national TV spot during the Super Bowl is one type of paid advertising, and a boosted post on Facebook is another. The paid content distribution also supported existing marketing programs. : you need to run campaigns for at least a year to see results, While promoting content on publishers sites is common, some brand and publisher partnership campaigns—like GE and BuzzFeed’s. With Sponsored Content you can raise brand awareness and get your company’s LinkedIn updates in front of more people, including a brand new audience. While we’ve taken the time to carefully research best practices for. This is the most common way to boost a brand’s visibility online. . A sponsored update starts out as an organic post on your Facebook page. Branded content campaigns may also employ paid content distribution strategies if the publisher guaranteed impressions to the content piece, and is not meeting the goal with organic traffic. If your brand has had a budget for high-volume content production, Raidious recommends reworking that budget to focus on less content, but content of a more impactful nature, and creating a line item or sub-budget for paid and earned distribution. Be clear—“find out more” is not as clear as “Click to see the Article.”, Before you dive into banner and in-line advertisements, I suggest taking a look at some recent studies that suggest these methods are becoming less and less effective—. So if you do syndicate your content, make sure you're doing so correctly and effectively. Publishing content can only take you so far; a content distribution strategy makes sure that content is seen by the world. Paid Content Distribution. This is great news for marketers trying to capitalize on an event, holiday, season or recent news. Use them individually or bundle several strategies together for a multi-pronged approach to your marketing plan. A thoughtful content distribution strategy simplifies the process of reaching the right audi… In order to run ads with LinkedIn, you must open a. : depending on the content you’re promoting, industry, seniority and job function are a starting point when you’re trying to build an audience of the right people. Paid distribution—aka, promoting your content with some budget—might be your answer. À ce stade, votre meilleur contenu est amplifié à votre public parfaitement défini, et il est temps de tirer le meilleur parti de tous vos contenus restants. So unless your content is REALLY GOOD, people likely aren’t coming to your website on a regular … Your content is promoted based on audience type, demographics, business, region, and more—and because social media sites collect so much information about their users by default of membership, targeting is effective. You have to connect the two together. It usually requires no setup. : because of the dwindling effectiveness of these ads, quality is key. LinkedIn is a bit different—you can’t quickly sponsor an organic update from your feed. Paid content distribution should not be your main hub but should instead serve as a means for directing audiences to your owned media. Jan 12, 2016 - The best way to get your content seen by a large, valuable audience. No more free lunch from Facebook. The increase in paid spend correlated with a surge in email sign-ups. It’s popular with B2B marketers because it works—HubSpot. Bonus Material: Free Content Distribution Checklist. In 60 days, I used the content distribution strategy in this post to get 87,591 visitors to one blog post. A handful of underground channels only industry insiders know about (hint: get your content in front of other people’s email lists.) Paid content distribution is one of the easiest ways to get your brand’s messages out to the public – often quicker and simpler than setting up campaigns on social media platforms. Social media is usually the first place marketers go when they think “paid distribution.” Why? Le stade de prise de conscience et de familiarité avec les challenges et les solutions disponibles, c’est-à-dire où ils sont dans le parcours de l’acheteur. They lend brands the production resources needed to create quality content at scale, while still including their brand message. B2B Paid Content Distribution: Facebook vs. LinkedIn By Joe Lazauskas January 30th, 2017 A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. It works on a cost-per-click model, so you only pay when someone has actually clicked through to engage with your content. As certain audience attentions shift, you’ll want to adjust your strategy. But what if your social presence is fledgling? : select your goal carefully—for example, marketers promoting a webinar will want to run a conversion campaign, whereas those trying to gain more followers might choose brand awareness targeting. Il y a une meilleure façon de tirer le meilleur parti de votre budget. : Include a strong CTA in the text of your search ad to entice users to click. Paid traffic through content discovery tools such as Outbrain. Here are five of the top content distribution options that could make a real impact in your marketing results. Le concept de persona existe depuis un petit moment maintenant, et pour une bonne raison : le meilleur contenu a toujours été celui qui semble avoir été écrit pour une personne spécifique dans une situation particulière. Nous cherchons à rationaliser ces process en créant toujours plus, en y passant le moins de temps possible et sans prendre le temps de réfléchir à l’impact de notre contenu. You can choose between sponsored content, test advertisements and sponsored InMail. Share: Paid Content Distribution: Know Thy Platforms. Les 3 pièges de la promotion de contenu organique. If you’re promoting a blog post, do so with a call to subscribe. If organic distribution is the match that gets your content marketing fire going, paid distribution is the lighter fluid. paid content distribution dubai In today’s content-driven online landscape, cutting through the noise and reaching the target audience isn’t easy. With paid content distribution, you can pick new audiences to share your content with. Like its organic counterpart, this strategy can include a lot of different tactics, but it frequently looks like Google AdWords spend and paid promotion on various social networks. This type of paid content sponsorship isn’t something you’ll do when you’re first starting out, but there is one best practice we wanted to highlight: Sometimes grouped as another type of native advertising—pay per click (PPC) ads—are diverse enough to become a category of their own. : be selective when choosing your audience parameters—get as specific as possible. A content distribution strategy is a plan that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. 4) Content trumps budget. Social media promotion is usually expensive. Sure, forging a healthy media mix of different paid, earned and owned marketing channels ensures you’re reaching who you need to somehow. When you’re starting out with LinkedIn ads, pay special attention to the following: Whether it’s through discovery, native ads, PPC or social media—the web is eager to monetize the content from brands and publishers alike. Content sequencing in combination with paid distribution is a powerful strategy for publishers looking to achieve a variety of business results, especially to drive paid subscription sign-ups. Enter paid distribution. I put together a list of all the new, free, and paid content distribution channels you can use across 13 niche markets. Genera… Les challenges détaillés dans votre secteur d’activité. : if you’re going to run banner ads, be sure they’re targeted to the right audience and publication. But what if your social presence is fledgling? You’ve got a rockin’ business blog, a couple of e-books, maybe a report of some kind, and an infographic or two. This is great news for marketers trying to capitalize on an event, holiday, season or recent news. From there, you can ‘boost’ your post with the budget of your choice, and target the audience you desire. En tant que content marketeurs, nous nous focalisons sur la production de contenu. : Tout d’abord, découvrez ce qui motive et engage votre audience, notamment en regardant les insights Facebook, pour trouver des centres d’intérêt, les connexions, les activités et bien plus encore. If you have a ready following, paid content distribution is a cost-effective way to drive engagement and ROI for your content strategy. Here are 22 additional options worth considering (along with cautionary notes). In this quick-promote dashboard, you can promote by location and budget parameters. But there is an even better reason to always work with paid distribution, especially for brands: With paid distribution, you will have much better control over who sees your content. paid content distribution. Paid distribution is a good way to promote content in order to drive traffic to other distribution channels, like owned and earned. How Can We Help Grow Your Business? : write engaging content. : Be smart about your goals. Le fait de connaître les habitudes de votre auditoire et comment il prend ses décisions vous préparera à la prochaine étape et d’avoir un retour sur du long terme lorsque viendra le temps d’exécuter chaque campagne de distribution payante. 1. Paid Content Platforms: A Distribution Alternative? Rejoignez notre réseau comptant plus de 100 000 marketeurs et éditeurs, et recevez les derniers articles dans votre boite toutes les semaines. : this the platform where people are most likely to convert, so give them something to do once they click. When marketers think of native ads, they think of something akin to discovery content campaigns, where content appears programmatically underneath similar articles in a related content widget. Name * Phone * Email * Comments So We Know You are Human If you are human, leave this field blank. Increasing distribution of your content improves the return on the content investment you have already made. Vous pourriez avoir une audience de 100 000 lecteurs, ou vous pourriez commencer à partir de zéro – cela fonctionne de toute façon, et voici les étapes pour y arriver. Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO Last modified December 15, 2020 By Benji Hyam (Follow on ) 0 Comments Our content distribution strategy has always been the same: know who your customers are, find out where they hang out online and get the content in front of them. When you’re just building your audience, though, you need credibility. Qu’il s’agisse d’une vidéo, d’un rapport de recherche, d’un article de blog ou d’un contenu de type « guide ultime », la promotion payante placera ce contenu devant un public qui le prouve en fonction de ses intérêts et de son comportement. Another unique opportunity for paid content distribution is through content discovery networks. Doing so can jumpstart engagement at the launch of a campaign when your content just isn’t sticking. Avec le déclin du reach organique, la paid content distribution devient donc un outil puissant pour tout marketeur un peu malin. Paid content distribution is the most straightforward to define: it’s where that you’ve paid for your content to reach more people. In the latest report by Clutch, it was revealed that 71% of content marketers are using paid advertisement tactics , including paid social media and pay-per-click (PPC) and/or native ads as their content distribution tactics. So, you already have some killer content. En plus de cela, en distribuant vos contenus de façon organique, vos autres contenus vous montrera quelles thématiques ont plus de résonance avec votre public cible et en fonction adapter votre stratégie de contenu et la planification future. , customers want the content investment you have a ready following, paid distribution on social. Audience can trust you so correctly and effectively influencer content practices for on search,. Secteur d ’ attribution et choisissez celui qui correspond le mieux à vos objectifs marketing paid! 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