For the financial app to become a part of the customer's lifestyle, it has to serve as a companion in achieving bigger financial goals─motivating and helping the customer through the process. Such a UI is familiar to the users and integrates banking into their social space. This can be achieved using the technology of full banking automatization, artificial intelligence in banking and predictive analytics. Only by understanding users’ problems, needs, emotions, financial cognition and financial behavior on a deeper level will you be able to architect services that your customers are seeking. UXDA's banking super app activity feed displays users’ friends' opinions about various financial services and products, as well as other social-based recommendations. UX specialists must learn human psychology in order to conduct the proper research, ask the right questions, and make the correct interpretation of collected data. international transfers with currency exchange and payment requests. 3. It sounds provocative, but finance doesn’t have to be so formal. UXDA is a leading financial user experience and user interface design agency for banking and FinTech only. The UX is the process that determines the point of view of the user on how the application feels. The Financial Brand - Ideas and Insights for Financial Marketers. Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. Guiding a user through the initial learning curve can be even… 3. Flat colors, bold typography, and clean layouts. To have a proper understanding of their financial situation, the users need to know their planned balance, excluding money needed to pay routine bills. One of the most powerful features that digital banking AI can provide is personalized promotions. There are only seven main sections in our ‘Bank of the Future’ vision, with a clear definition for every section. The banks that still struggle or don't even look for ways to implement this are putting themselves at great risk. More and more consumers expect to be able to do everything digitally, having a complete digital experience when opening their accounts, making transactions and enrolling in new services. A core banking solution UX receiving the Oscar award in design — the IF Design Award M: We have already touched on the rewarding feeling of witnessing our clients’ success stories. This is a convenient way for the customers to always stay on top of their finances by having the ability to easily explore paid, unpaid and scheduled bills, as well as their budget level. The customer's new car, with all the documents, will be delivered to his/her home in just one day, all without the tiring, time-consuming visits to several car dealerships or, bank branches. The mission of the banking super app is to provide a delightful banking user experience for any type of account, so that the activity in all accounts would be easy to review, monitor and manage. The user can gain instant insight into the categories that he/she has spent the most on by clicking on the chart. Why should banking lag behind if there are already such great examples of customer engagement in the social media environment? For example, in the near future, it should enable the users to conduct financial operations using voice processing, gestures, neuro, VR and AR. Learn From Top Brands in Other Industries, How to Survive and Thrive in 2021 and Beyond. In particular, Revolut is actively scaling its banking ecosystem by adding new features and products, including those provided by third-party institutions. UXDA's banking super app vision offers the ability to instantly perform any task or get help from the app's support through digital banking AI voice assistant service. From that small foot in the door, which was a simple design audit, the bank decided to enforce more design acumen, tools and frameworks. YouTube. That’s why designers (design researchers, service designers, design strategists, UX designers, etc.) The main aim of digital banking design is to architect financial services that will deliver the best digital banking user experience (UX) to customers, providing a simple and clear solution for their financial needs. Banking UX Will Be Challenged from Alternative UIs. The balance chart in UXDA's Fintech app design provides a lot of valuable information by simply taking a quick glance at it. These recommendations may include anything that would help to enhance the user's financial life, for example: To create a truly intuitive banking user experience, we placed the transactions list under the accounts screen and linked it with the balance chart. Banking UX design tip: In the digital banking UX approach, user personas provide a huge value in the process of developing user-centered banking. Without consumer research, it is almost impossible to create a product that … There's also an ability for the customer to compare his spending levels with friends or the average bank customer. Banking UX Will Be Empowered by Micro-Interactions. From an instrumental level of UX/UI designers, the user experience design will move to a higher level of engineering, from UX architects to strategy level C-level executives like chief experience officers and heads of digital experience. So, digital banking UX becomes a key indicator of well-performed digital banking design. 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