If you’re a mid or senior-level manager who need a strategy to lead your organization through a sea of massive disruption, then this online digital transformation program can help you learn a lot. The Digital Marketing Strategy 1 day course provided an end to end plan for analysing and defining a marketing strategy. The complete journey takes you through rigorous training spread over online and in-person lessons. You may earn a Stanford Certificate in Digital Transformation by completing eight (8) courses … 1. This course is part of a MicroMasters ® Program. You complete the … – Learn the best practices and gain advice from the experts in this field. A career in digital and online marketing will include being a part of a digital marketing campaign or digital strategy through video/audio production, mobile marketing, search engine optimisation (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, analytics, web development and so much more. Explore the proprietary framework and know what it takes to win in this digital age. This short course encourages agile thinking and understanding of the digital landscape, and empowers participants to develop a digital brand strategy… – Attempt the quizzes and assignments that follow the videos at regular intervals. – Access digital tools, technologies, and processes, and learn how they can be used to carry out various activities in transforming your business. Institution. 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Hundreds of experts come together to handpick these recommendations based on decades of collective experience. It includes both paid and free resources to help you learn Digital Transformation and these courses are suitable for beginners, intermediate learners as well as experts. The online Master of Arts in Mass Communication with a specialization in Digital Strategy includes 36 credit hours— 33 hours of coursework plus three final credits in a capstone course. An Introduction to establishing a company wide vision and plan for successful digital strategy … Even though the primary target of this program is on the financial sector but it also talks about trading and insurance sector. Online strategy courses are taught by seasoned industry veterans who know how to apply the knowledge in a practical, day-to-day work environment. Here’s what you will learn from a digital marketing strategy course: Digital Marketing Analytics By the time you complete the program, you will have developed a toolkit for the rapid ideation process as well as a strategy to move to the next step in manifesting your digital innovation concepts. You will experiment and use analytics to uncover data-driven insights and empower decisions regarding your organization’s broader strategies. It is a nine-week online program consisting of live online teaching sessions, video lectures, interactive activities, and graded assignments to improve your learning experience. A digital marketing career is a blend of art and science, requiring creativity backed up by data-informed decisions. Discover our digital strategy training courses. The course will prepare you for a successful international career with either a commercial or not-for-profit organisation. – Explore crucial technologies like AI, IoT, robotics, quantum computing, and Blockchain to name a few. This eight-week course offers you the opportunity to use disruptive forces in the digital sphere. Pace. This course is perfect for decision-makers who formulate Asia-specific business strategies, marketers who are shaping digital strategies, finance and business operations leaders and entrepreneurs who are always finding new opportunities. Supported community . Duration: 6 weeks (excluding orientation). This highly interactive online program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy. Having a savvy digital transformation strategy … According to Digital Marketing Institute, 47% of leaders cite digital strategy and planning as extremely important skills for their organization. DIGITAL TRANSFORMATION STRATEGY ONLINE COURSE Programme Overview. Digital strategy is critical in the 21st Century; an environment that is an interactive and increasingly connected business landscape. Digital Transformation (MIT Management Executive Education), 7. Get access to social learning Share and discuss what you learn with people from all over the world thanks to discussion steps throughout the courses. Copywriting requires a certain level of research, language and active listening skills. – Discover ways to compete and collaborate with other companies to create and capture value. Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies. Sign up with us today and get ahead in your career. Using practical tools, techniques and frameworks throughout, the course will help you develop a strategy that is both customised to your unique situation and can be implemented with the resources you have available. With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the … Not Currently Available. This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the … GetSmarter, a 2U, Inc. brand, is an online learning expert with over 10 years' experience in developing high-quality online short courses from the world’s leading universities. Copywriting These classes may help you master the core principles and methods of digital marketing, often using real-world examples to demonstrate the most common strategies in the market. Digital Transformation Strategy Certification by Boston University (edX) The goal of this program is … This program is a self-paced online course … Enrolling in professional digital marketing courses. Instructor-led. – A professional certification program that will help you learn how to recognize and compete in the winner-take-all markets and the context of multi-homing, – Learn how to address the barriers that most businesses often encounter while organizing themselves as platform firms, – Be able to identify the launch strategy for your platform to gain traction, and grow your platform by leveraging modularity and APIs, – Learn to develop recovery strategies in declining platform markets and understand timing in the cannibalization of an old platform by a new one. Digital Strategy Course Overview. 1. In the Senior Marketing Manager role, that number increases to 52%, The Complete Copywriting Course: Write to Sell Like a Pro, Social Media Marketing & Content Marketing Masterclass, Digital Marketing Analytics Massachusetts Institute of Technology (MIT), Digital Marketing: A Strategic Perspective – Yale School of Management, Oxford Digital Marketing: Disruptive Strategy, UC Berkeley - Master of Information and Data Science, Syracuse University - Master of Science in Applied Data Science, American University - Master of Science in Analytics, Syracuse University - Master of Science in Business Analytics, Graduate Certificates in Data Science Online, Apply marketing strategies such as segmentation, targeting, positioning and differentiation to various online campaigns, Explore the use of a digital SWOT analysis in a marketing context, Understand the use of SMART goals in the digital marketing planning stage, Gain insight into basic tools for digital marketing and strategy, Understanding and implementing digital marketing strategy, Understanding predictive analytics and predictive marketing, Implementing predictive marketing across channels, Social media: Listening, promotion, and engagement, Expanding value using mobile technologies, Experimentation, measurement, and analytic, Online copywriting best practices and techniques, Headlines, calls to action and persuasive copy, Copy for social media and content marketing, Introductory social media marketing strategies, Engaging and effective social media methods. He studies for the Digital Marketing Strategy, Tactics and Measurement certificate over a period of 6 months and then continues to use the platform for 6 months for 1 hour weekly. The content provided in this course will help you clear all your basic concepts regarding digital marketing and provides a wealth of practical knowledge. Online digital strategy training courses; Digital strategy training Improve digital maturity within your organisation with our comprehensive online training courses. Look around and understand the evolving world of finance, focus on the dynamics of conversion and changing regulations. – Learn how to define and recognize disruption in its various forms with the most common disruption strategies, – Know about the challenges associated with platforms and learn to develop strategies to deal with them, – Learn to differentiate between successful and unsuccessful platforms, and why some incumbents are unable to adapt to disruption, – Learn how to deal with disruption and irrelevance of the concept of the industry with five major shifts leading to new ecosystems, – Get access to live webinars, live Q7A sessions, Orientation week, learning videos, and continuous assistance from an expert team. – The content contains lectures about the technological forces that are causing disruption in today’s business ecosystem. With a focus on analytics, you will assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for your organization. It focuses on a unique approach to business strategy … You’ll examine the human elements of digital transformation, as you learn the role that leadership, agility, and resilience play in driving the process. There are many websites, ads and social media platforms that elicit action with strong content. Receive actionable insights through a mix of lecture, … Moreover, completing the program with final projects will provide you with a digital certificate of completion. You create the digital event strategy, select leading technologies, and make the magic happen behind-the-scenes to reach new audiences with engaging content and interactive experiences. GetSmarter, a 2U, Inc. brand, is an online learning expert with over 10 years' experience in developing high-quality online short courses from the world’s leading universities. During the course, you will get the opportunity to engage with the world-class faculty of Cambridge Judge via video lectures; they will share their research and give you the chance to imitate what disruption means in their industry. Apart from this you will also focus on creation of value by incorporating innovative solutions leading to digital transformation. Core courses Electives Projects Summer activity Careers Class profile How to apply ... Today’s organisations are not just being driven to transform to meet the demands of digital. Digital Transformation Strategy. 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