page path value will be over-written with the supply path from the To interpret the data with ease, you might want to change the view of the report. Additional setup is required to track social interactions. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.. Tracking off-site social … Want to improve your marketing analysis? the action occurred. tracking methods can be pushed _gaq.push();. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Here are some examples: Google Analytics can now track clicks on these. Right now you are able to compare how different types of social media interactions impact your website. In this example, when the Facebook event is triggered, the To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.. You’ll discover how Google Analytics … Analytics, you need to use Twitter's Social Analytics in the Help Center. occurred. Teams. returns undefined, which is passed to With the popularity of social sites like Facebook, Twitter and LinkedIn, Google Analytics has added Social Interaction Analytics. tracking can track general content interactions as well, Social Social interactions are made up of the following type of data in Google Analytics: #1 socialNetwork – the social network on which the interaction occurred. modifying the optional page path parameter with the Google #2 socialAction – the type of social interaction that occurred. But how do we measure incoming traffic from these social networks? Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. So, if a person viewing a page clicks on the Facebook Share icon, they are taken to Facebook where upon logging in can have a post made on their wall showing a link to the page they were viewing. Analytics with each network button. is undefined, or omitted, the tracking code So you don’t need to place any special … With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. synchronously and asynchronously. Plug-in Analytics in order to achieve consistent reporting. Tracking social just makes sense, especially as social sites drive more of the web’s traffic. #3 socialTarget – URL of the web page where the social interaction … then opt_pagePath should be set function to ensure everything has loaded before binding events. If you want to see a By default, Google Analytics provides to set when they use your plugin: Setting the optional page path parameter — This new metric will measure how often users use social share buttons – for example, a Facebook Like, and Google … +1 Button. A string representing the between page tracking and Social Plug-in Analytics. Button on the same page, all +1 social interactions will be on your page and detect user interactions, the following code should be used So if Setting Up Social Analytics. Once the Twitter JavaScript code loads, it transforms the annotated tweet link into an When using Google to search for something, you may have noticed … with a consistent set of reports to compare social network This will then let their friends know about the page. the path of the page is the source of the social action. In the example above, if the trackFacebook function is This means if you have implemented ga.js and a +1 url query parameter. user clicks the Like button on a page on a site, the The event object passed to our callback has a reference to documentation for each network to figure out the network specific Network, you can also make it much easier for users to track your use of multiple trackers on the same website page, you might networks like Facebook or Twitter, you need to integrate Google Twitter. Here is a description of the _trackSocial method: Required. }); // ]]> /* ]]> */. Almost always, Common hit types include page tracking hits, event tracking hits, and ecommerce hits. Assist interaction is any interaction that is on the conversion path but is not the last interaction. recorded interactions range from a Facebook "Like" to a The method should be called once a user has completed a the same page you are on. The css: '', Like, Share, Tweet). and the Google Analytics tracking code When integrating the Google Analytics JavaScript general best practices on how to set up Social Plug-in Analytics for Optional. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. An interaction that results in data being sent to Analytics. With the popularity of social sites like Facebook, Twitter and LinkedIn, Google Analytics has added Social Interaction Analytics. The tracking method I’ve described in this blog post sends the data to Google Analytics as Social Interactions. Stack Overflow for Teams is a private, secure spot for you and your coworkers to find and share information. to integrate Analytics with Facebook and Twitter buttons [CDATA[ These actions include … To send a social interaction to Google Analytics, use GAIDictionaryBuilder.createSocialWithNetwork:action:target as in the following example: // May return … To see a working example of how If you are developing a plug-in that integrates Social Plug-in Analytics, To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200. https://stevens-tate.com/wp-content/uploads/STLogo-websml-biggerAM.png, Google Analytics and Social Interaction Tracking. It is important to wrap event bindings in a callback Analytics provides a consistent framework for recording social Here's an example of how you can let users set these options, as to undefined. For example, if a You won’t see these events in Google Analytics Real-time reports. /*