However, the company lost its grip recently. Which stock should you buy and hold for the long term? To get a deeper view, segmenting into categories allows us to view in greater granularity. The winner: Adidas. Still, analysts are expecting Nike to raise its quarterly dividend. Nike or Adidas? However, the company lost its grip recently. Adipower 2. This suggests that the brand opted to replenish instead, but more cautious on new releases. Adidas is a German company founded in 1924 by Adolf Dassler that designs and manufactures shoes, clothing and accessories. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements, , the three-stripes were back in the game. Adidas appears to have … This means that the stocks price is trading at 30 times earnings, which is considered high. But ever since streetwear became a trend (it was huge in 2018) lifestyle shoes lead the pack for both brands. Nike had 3x more SKUs in all three categories, with Activewear Shoes as their best-performing category. Furthermore, Nike’s returns are significantly higher than Adidas’. The stock reached its all time high of $316.05 on January 15th, 2020, before plunging 33.8%. Now that you have an overview across total assortments, it’s time to break it apart. As consumer preference and behaviour changes, so will the retail environment. Despite proposing a low dividend yield, Nike has increased its dividend for 18 consecutive years. Our guide explores Adidas vs. Nike sizing. It was the only category that achieved more than 85% sell-out rate, the highest of them all. The company’s debt burden is sustainable. Nike vs. adidas: Which Brand Will Dominate The 2018 World Cup? Do you own research before investing in any asset. Their battle for supremacy has defined the modern era and looks set to continue for the next decade and more. Nike vs. adidas: Lifestyle shoes by sell-out performance. However, Adidas’ stock has generated greater capital gains returns and trades at a lower P/E ratio. Adidas has been subject to many of the same criticisms as Nike in relation to worker exploitation including in a report by War on Want on conditions in Bangladesh in 2012. Just like Adidas, Nike preferred to err on the side of caution. Our support team is ready to answer any of your business inquiries. In sum: NIKE’s moat is constituted of its scale (over $34 billion in annual sales), brand intangible asset (the company controls 50% of the American market and 19% of the Chinese market), key sponsorships and pricing power (through premium innovation). Reaching the number #1 spot isn’t easy, but securing it is even tougher. Adidas in the past has talked to the athletes and made shoes according to their preferences and comfort. This could be why adidas introduced a new limited supply model for certain popular shoes, hoping to squash pricing pressures. Adidas vs. Nike. I’ve discussed the ins and outs of heel vs. flat shoes in a separate article, so make sure to check that out! Although past performance does not guarantee similar future performance, it does provide some indication of what to expect. Nike is much larger but Adidas is growing at a faster rate. However, based on the sell-out rate above, the strategy may not work as well as it hoped to since Nike still surpassed it. We'd love to show you. This helps us understand: Nike vs. adidas by assortment count and sell-out and replenishment rate. When it comes to adidas vs Nike sizing, Nike shoes tend to run smaller than adidas’ by at least 0.1 inches. North America and Western Europe are the pair’s two top regions for sales. Nike sold $22.3 billion worth of footwear in 2018 while Adidas brought in $14.6 billion. Picking up shoes online especially can be tricky business when you’re unsure about a brand’s sizing. We do note a considerable increase in liabilities and a significant decrease in stockholder equity. Not necessarily a monetary cost; often times avoided, we tend to overlook or chose not to calculate in the … Continue reading "ESG Case Study- Nike vs. Adidas" We have the data on both Nike and adidas, so let’s put things into perspective. One of the most polluting industries in the world, fashion emits more waste than the flight and shipping industries combined. Should investors be worried? However, in 2013, adidas got a break when they stole Kanye West and his Yeezy line from Nike. VERDICT: Both companies are generating massive Free Cash Flow. Nike did it again this year, featuring Serena Williams in its #dreamcrazier ad that premiered during the Oscars. Nike has dominated the market for a long time. Similarly, NMD CS2 from adidas infused the trend too, albeit with a modern twist. Nike vs Adidas market rivalry. WINNER: ADIDAS. Both are beloved by athletes and casual shoe wearers across the globe. Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. Evidently, Nike’s management is very competent at generating returns: Margins are also robust, although net margins are quite low: Adidas’ returns are good but significantly lower than Nike’s: VERDICT: Both companies are outperforming relative to their industry average. According to our, But don’t be fooled, they are ahead of the pack, but the race never stops. Adidas. We’ve created an updated article on Nike vs. adidas! This minor difference can trickle down to your experience in many ways. Adidas and Nike are the main competitors in this market, but they handle the marketing and promoting differently. For many, Adidas and Nike are the go-to brands for sportswear apparel and footwear. WINNER: NIKE. Recognising trends early and speeding up the supply chain boosted adidas’ sales (and shares) in Q3 of 2017 – the same time Nike faltered in North America. I will analyze the following aspects of both companies: Nike, founded in 1964 by Bill Bowerman and Phil Knight, takes its name from Nike, the Greek Goddess of victory. Learn More. The animal print may have been a hit last year, but the activewear scene here kept to the usual classics – solid coloured tops and printed logos. Two years later, adidas saw a resurgence – some even called it a revival. It was followed by activewear shoes and activewear tops & t-shirts. While we can derive that Nike performed better because of the lower price, the difference was very minimal. Under Armour: An Overview . On the other hand, adidas missed out by having lower SKUs and more sell-outs at discounted items. Customer satisfaction is important for them and probably this is the factor that made me cheat on Nike. Recognising trends early and speeding up the supply chain boosted adidas’ sales (and shares) in Q3 of 2017 – the same time, In 2018, Nike not only focused on strong designer collaborations with Undercover, Comme des Garçons and Off-White, but, allocated resources to improve AI and consumer behaviour, too. 1. adidas goes way back. But ever since streetwear became a trend (. Nike vs Adidas: Market Share . More than 115,000 data points were analysed on products retailing online for across US and UK markets from 1 January, 2018 to 31 December, 2018, as tracked by Omnilytics. Adidas’ Free Cash Flow is also increasing very rapidly: Its 2019 FCF of $2.1 billion is up 202.8% since 2016. Their battle for supremacy has defined the modern era and looks set … Adidas size 8 and Nike size 8 are more or less the same, but the Superstar is known to run a bit bigger and has a thinner upper material composition and tongue. With almost double the followership of Adidas, Nike reigns supreme in … Let The Adidas Vs Nike Begin! By: Lyle Stefanavich . The winner: Adidas. Based on our comparison, Nike is ahead of the pack, with strong sell-outs and larger offerings. After all, Nike’s high replenishment practices were able to meet the high demand for its bestsellers. For decades now, Nike and Adidas battled to dominate the tech arena , trying to innovate the best and most functional cushioning, lacing systems, and fit. Beyond its environmental effects, the industry has also been accused of multiple ethical malpractices in its workforce, often sourcing from third-world countries where thousands […]. While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. Adidas and Nike are the main competitors in this market, but they handle the marketing and promoting differently. As we reported earlier, most retailers started the holiday sales season early due to market uncertainty and returning lockdowns. Adidas’ current dividend yield of 1.87% is higher than Nike’s. The move was deemed controversial, but reports said that the political stand actually boosted sales. They operate mainly in the sports footwear industry, with Nike having the upper edge in competition. All salaries and reviews are posted by employees working at NIKE vs. adidas. 7. While the rest saw a similar sell-out rate, Nike captured a higher margin due to its larger assortment. Nike vs. adidas: Lifestyle shoes by in-stock productivity. Nike’s annual dividend payout is $0.98 per share and the payout ratio is 39.3%, which is reasonable. But Adidas has a better sense for what consumers want to … Published on November 21, 2018 By: Harold G. Adidas and Nike are two brands which are in competition with each other. Adidas and Nike both have powerful brands that are sold around the w orld. December 4, 2020 November 13, 2019 by kamelia. With this in mind, we invite our customers to […], The significance of the holiday sales season in the midst of a pandemic is not lost on retailers. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. I’m not sure about the Supercourt but as they are very similar, I’d go for a size 7.5 too for that one. VERDICT: Both companies have sustainable debt levels. With this in mind, we doubled down […], Omnilytics strives to continuously bolster our customers’ decision-making with actionable insights delivered in the most efficient manner. Historically, activewear shoes had always dominated the market. Nike and Adidas are two of the most popular sports equipment companies in the world. First, let's get to know you better. Their strategy which was once highly-effective eventually led to its downfall. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. Since adidas had high replenishments (see below) and the difference in price point was only USD 2, other reasons such as marketing could contribute to the lower sell-out. But this is all ancillary; let’s get down to the meat of the matter, the cold hard data…. Nike’s dividend yield of 1.18% is low. The shoe and athletic apparel market is dominated by three major companies. Adidas seems to be proud of its sustainable initiatives. Adidas is still much smaller than Nike: Adidas brought in $5.3 billion in 2017 compared with Nike's $15.2 billion. With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports apparel and shoe market. VERDICT: Both companies pay out relatively low-yield dividends. They pretty much have the same target: people who love sports. Nike vs Adidas. By using this site, you’re agreeing to our, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion, Two years later, adidas saw a resurgence – some even called it a revival. Awww… Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. Nike vs. adidas: Activewear shoes by in-stock productivity. The Nike Flyknit was the #1 sneaker in our Sneakers Index, had chunky soles and exaggerated designs. Almost all of the popular sneakers featured some sort of variation, such as the Nike “The 1 Reimagined” Spring 2018 Collection and adidas’ YEEZY 500. Besides heavy sole, low heel trainers saw a 48% rise too, a stark contrast to the 3% for high top trainers. Historically, activewear shoes had always dominated the market. [Infographic] By Jeilan Devanesan, May 29, 2018. The ‘dad shoes’ and ‘ugly sneakers’ trend was all of the rage last year, with the ‘90s style revived everywhere. Written by Phung Yi Jun•February 28, 2019. While the growth rate is erratic, with wild swings in dividend increases, it is consistently superior to Nike’s. Adidas and Nike both have powerful brands that are sold around the w orld. Trust us, if you google ‘Nike vs. adidas’, you’ll never find a clear answer. In the span of just one year, the Covid-19 pandemic has changed the retail landscape in unprecedented ways. Nike vs. adidas: Activewear tops & t-shirt by sell-out performance. Learn how we integrate with your existing ERP/POS system. However, “cash is king” and Nike generates twice the total cash flow Adidas does. NIKE’s current P/E ratio is 30.80. Singaporean retail brands are eligible for the IMDA DRB Grant worth $5,000. Here, adidas had a slightly higher sell-out price point but saw lower sell-out rates. Nike vs Adidas market rivalry. From left: Nike Grey M2K Tekno Trainers (ASOS UK), adidas Originals Falcon Sneaker (Urban Outfitters US). Nike vs. adidas: Activewear shoes by sell-out performance. Both are beloved by athletes and casual shoe wearers across the globe. Adidas. Engineered fabrics, such as the Nike Dry T-Shirt, were popular for its quick-drying materials. Nike and Adidas Sneaker Technologies A major part of this endless rivalry is happening on the level of technologies. Adidas vs. Nike. Shopping patterns have changed in response to this shift in priorities and are one of the most […], Black Friday 2020 saw an exodus of consumers shopping online as Covid-19 concerns stray shoppers away from physical stores. Today’s challenge is to answer this million-dollar question. Nike is a low-risk stock, but Adidas' better diversified business, smart turnaround moves, stronger growth, and lower valuations make it the better investment for 2018. Nike is the giant of the industry. The winner is who can anticipate the change and stay ahead of consumer demand. Summary of Adidas’ assets and liabilities: In sum: Adidas’ financial situation is very strong. • Read our Adidas UltraBOOST review. Market capitalization is a defining … Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). Adidas vs Nike Running Shoes: Which Brand is Better? As a result of the recent dip in stock price, the current yield is higher than the 4-year average, indicating the stock price may be slightly undervalued. However, there is a red flag: the dividend has been cut in the past at least twice since 2008 which means that the company is not really crisis proof. In order to answer this question, an exhaustive comparative analysis is necessary. Their battle for supremacy has defined the modern era and looks set to continue for the next decade… Track Data Insights To Make Improved Retail Decisions, Compare against competitors against 10 metrics, Check out uses cases, how-to articles & more. It features the latest data on both brands and taps into the SEA market. Reducing supply isn’t new in the fashion industry, brands like Supreme and Zara use this method to increase scarcity – and to encourage consumers to buy immediately rather than biding their time. The Nike Flyknit was the. ADIDAS’ current P/E ratio is 21.54. If Nike continues to grow the dividend, it can can reach dividend aristocrat status in less then 10 years. Nike Pegasus vs Adidas Ultra Boost. The move was deemed controversial, but reports said that, the political stand actually boosted sales, . Here, Nike reigned supreme in all of the metrics. The stock reached its all time high of $104.58 on January 21st, 2020, before plunging 20.41% in February. Adidas dividend growth is strong. and more incorporation of technology in 2019, the future looks promising. That being said, a temporary dividend cut is sometimes necessary to free up the extra cash needed to invest and ensure the business’ long term survival. The response we’ve received from brands and retailers have been instrumental to continuously develop and innovate our technology based on – what our customers love and want more of. Read our global activewear industry report to see the top 10 activewear brands! Here, we’ve broken down the top three categories and studied each closely. Adidas. Data is from November 2018. Their strategy which was once highly-effective eventually led to its downfall. The chart above had a similar pattern with the rest. ‘Dad shoes’ weren’t just limited to lifestyle wear. After all, adidas made a strong comeback a few years back. While Nike’s second largest assortment was activewear shoes, adidas stocked more activewear tops & t-shirts. This minor difference can trickle down to your experience in many ways. Although the Herzogenaurach-based company in its present form goes back to 1949, the shoe factory of the Dassler brothers was founded in 1924. Reaching the number #1 spot isn’t easy, but securing it is even tougher. In fact, its 2019 EBITDA of $5.49 billion more than cover the $3.4 billion of long term debt. From left: Nike Mens Dry 2.0 T-Shirt, XL, Red (Amazon SG), adidas HD Lines T-Shirt (JD AU). Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. Over the years I have realised that Adidas puts quality over quantity. Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox. Compare NIKE vs adidas BETA See how working at NIKE vs. adidas compares on a variety of workplace factors. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the three-stripes were back in the game. Since lifestyle shoes like Yeezy’s have immense popularity, adidas may have been limiting stock in hopes to increase demand. While competitors such as Puma, Under Armor and New Balance are well established and growing, they have failed to break up this duopoly. Let’s not forget about the PR move that took the internet by storm: the Colin Kaepernick campaign. However, Nike has much higher margins and generates greater cash flow. Published on November 21, 2018 By: Harold G. Adidas and Nike are two brands which are in competition with each other. Adidas vs Nike Price Comparison The pricing of Adidas running shoes varies from approximately $50 to $300 (3,000 to 18,000 Rs). In addition to marketing hundreds of products under its own name, the company owns plethora of other well known brands, including but not limited to Air Jordan, Air Force 1, Air Max, Nike Skateboarding, Nike CR7, Converse and Hurley International. Nike ZoomX Vaporfly NEXT% Well, it's the best running shoe for pure speed – but you usually can't buy it. , had chunky soles and exaggerated designs. We will write a custom Case Study on Nike vs. Adidas specifically for you for only $16.05 $11/page. Stockbyte/Stockbyte/Getty Images. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. The price-tag is a justification for their quality and well-rounded features. For example, while a brand may have a low sell-out rate, they could counter with constant replenishment to avoid the out-of-stock sign. We’ve separated the metrics into three categories: So what does this mean? Nike vs. adidas: Activewear tops & t-shirt by in-stock productivity. There was also an indication of high demand for Nike products, as the brand had more sell-outs at full price. Which category has the largest assortment size, and more importantly, how are they performing? Adidas is still much smaller than Nike: Adidas brought in $5.3 billion in 2017 compared with Nike's $15.2 billion. Disclaimer: This is not financial advice. However, we do note an unfortunate deceleration of the dividend growth rate in recent years, with a 10-year growth rate of 13.5%, a 5-year growth rate of 12.6%, a 3-year growth rate of 11.1% and a 1-year growth rate of 10.3%. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the three-stripes were back in the game. Summary of Nike’s assets and liabilities: In sum: Nike’s financial situation is relatively strong. Nike vs Adidas sales: where do they make their sales and revenue? VERDICT: Over the past 10 years, both stocks have performed strongly. When it comes to in-stock productivity, Nike took the lead, surpassing its rival for both assortment SKUs and replenishment rates. Instead, the higher sell-out may be due to the brand’s discounting practices. As consumer preference and behaviour changes, so will the retail environment. In the US, the sales kicked off with Prime Day, that was delayed to 13 October. The swoosh brand saw higher replenishment rates (64%) too, albeit only 1% higher than adidas’. The company’s debt burden is sustainable. lifestyle shoes lead the pack for both brands. She currently leads the team to create insightful content to help brands and retailers make informed decisions. It isn’t the oldest sports brand on the planet, but no other has had such a profound impact for such a long time. Nike vs. Reebok vs. Adidas. Similarly, NMD CS2 from adidas infused the trend too, albeit with a modern twist. The company manufactures sportswear and equipment, operates its own retail stores and employs more than 73 thousand people worldwide. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. VERDICT: While Adidas has a long history of innovation, boasts a portfolio of popular brands and has developed key sponsorships with some of the world’s top athletes, Nike’s economic moat is wider and the brand has more appeal. Picking up shoes online especially can be tricky business when you’re unsure about a brand’s sizing. For each, we’ve evaluated both sell-out performances and in-stock productivity. For the purpose of consistency, Adidas chose to build the Adipower 2 with the same heel height of the Adipower 1 — 0.79 inches (20.1 mm). Some sneakers had its own iteration. Published: 05 December, 2018 . Nike vs adidas: expect short-term pressure but long-term gains. After a nearly two-year period of blockbuster gains, Adidas appears to be having its own “what goes up must come down” moment. Adidas’ stock price increased 415.5% in 10 years, which represents an average annual growth rate of 41.55%. The Nike vs. adidas War. Despite being the undisputed market leader, Nike’s yearly sales are still growing at an impressive rate: Adidas’ revenues are much lower than Nike’s but they are also growing at an impressive rate: VERDICT: Nike is the larger company but Adidas is growing at a rapid pace. Nike (NYSE: NKE) and Adidas (ETR: ADS) are the two most recognizable sports brands in the world. The three stripes brand may need to re-look into its product assortment and cycles, as well as its pricing strategies. Adidas vs. Nike vs. This could be why adidas introduced a. for certain popular shoes, hoping to squash pricing pressures. Nike is expected to grow its top line when it releases its quarterly results but its bottom line is likely to fall from the year before. The winner is who can anticipate the change and stay ahead of consumer demand. In terms of sell-out, Nike tipped the scale with both high SKUs and high sell-out performance. Some sneakers had its own iteration. In 2018, Nike not only focused on strong designer collaborations with Undercover, Comme des Garçons and Off-White, but allocated resources to improve AI and consumer behaviour too. Ever heard of any legendary businessman having derived inspiration from any other company? Historically, the yield has always been very low and has not surpassed 1.5% in the past 10 years. You know, when I am at the mall or ordering online, I really cannot decide that easily between them, especially if it is the case of buying running shoes. This […], Having access to the right tool and maximising its full potential does not always go hand in hand, but that is the goal here at Omnilytics. Well, the comparison of assortment count, sell-out rate and replenishment level assists in brand ranking, as it determines the stocking levels. , had chunky soles and exaggerated designs pack for both brands are eligible the. The Nike Flyknit was the # 1 spot isn ’ t be fooled, they could counter with constant to. Adidas but, in 2013, adidas ’ 17.1 billion behaviour changes, will... And a significant decrease in stockholder equity historically, the activewear market dominated! Falcon Sneaker ( Urban Outfitters us ) high demand for its bestsellers generated greater capital gains returns and trades a! 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